IMFA campaign for World Wildlife Fund explains why buying FSC is important for forests and wildlife

Curious why buying FSC-certified products matters for tigers and forests? If so, check out “Switch to FSC-certified products and save tigers,” a campaign my students conceptualized, designed, and developed for World Wildlife Fund. Visit the page, share the tweets, and spread the message about #FSC sustainable wood products!

The “Switch to FSC-certified products and save tigers” campaign launched on March 20, 2015, in advance of World Forestry Day, and was also highlighted in the April 17, 2015, edition of  WWF’s E-News, which has over 3 million subscribers.


During Fall 2014 I had the unique opportunity to teach the inaugural UM CoLab course, a core course in our MFA in Interactive Media program in which students spend part of the semester researching, brainstorming, and iterating on a project concept and then spend the remaining part of the semester designing and developing it for a partner client. We were extremely fortunate to partner with the U.S. chapter of World Wildlife Fund, headquartered in Washington, D.C., and make a true impact advocating for an important environmental concern and simple call to action. Click here to read about early happenings from this course.


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