This Fall 2014 semester I’m running the inaugural MFA in Interactive Media CoLab class, which is a class where students create interactive solutions for a professional client. The students and I are very excited to be working with the U.S. chapter of World Wildlife Fund (WWF-US) located in Washington D.C.
The semester started out with students researching WWF-US and brainstorming ideas for how the organization can connect with the Millennial generation and encourage environmental advocacy. In mid-September, Sara Thomas (University of Miami alumna) and Kerry Green Zobor from WWF-US joined us in Coral Gables, FL, for a 2-day intensive ideation and design workshop. By the end of the workshop, two teams identified two different campaigns that engage the Millennial generation on the benefits of purchasing Forest Stewardship Council (FSC) sustainable wood products.
On October 6, 2014, 6 of the CoLab students and I traveled to Washington, D.C. to present the 2 campaign concepts to WWF staff. We received excellent response and feedback to the initial concepts, and we even got an exclusive tour of WWF’s green roof (the third largest in Washington, D.C.). Students will continue working on these two WWF-FSC campaigns for the duration of the semester and will present the final projects in December 2014. Stay tuned for the final implementation projects!