IMFA campaign for World Wildlife Fund explains why buying FSC is important for forests and wildlife

Curious why buying FSC-certified products matters for tigers and forests? If so, check out “Switch to FSC-certified products and save tigers,” a campaign my students conceptualized, designed, and developed for World Wildlife Fund. Visit the page, share the tweets, and spread the message about #FSC sustainable wood products!

The “Switch to FSC-certified products and save tigers” campaign launched on March 20, 2015, in advance of World Forestry Day, and was also highlighted in the April 17, 2015, edition of  WWF’s E-News, which has over 3 million subscribers.

 

During Fall 2014 I had the unique opportunity to teach the inaugural UM CoLab course, a core course in our MFA in Interactive Media program in which students spend part of the semester researching, brainstorming, and iterating on a project concept and then spend the remaining part of the semester designing and developing it for a partner client. We were extremely fortunate to partner with the U.S. chapter of World Wildlife Fund, headquartered in Washington, D.C., and make a true impact advocating for an important environmental concern and simple call to action. Click here to read about early happenings from this course.

 

UM’s inaugural CoLab course is all about WWF and FSC

This Fall 2014 semester I’m running the inaugural MFA in Interactive Media CoLab class, which is a class where students create interactive solutions for a professional client. The students and I are very excited to be working with the U.S. chapter of World Wildlife Fund (WWF-US) located in Washington D.C.

The semester started out with students researching WWF-US and brainstorming ideas for how the organization can connect with the Millennial generation and encourage environmental advocacy. In mid-September, Sara Thomas (University of Miami alumna) and Kerry Green Zobor from WWF-US joined us in Coral Gables, FL, for a 2-day intensive ideation and design workshop. By the end of the workshop, two teams identified two different campaigns that engage the Millennial generation on the benefits of purchasing Forest Stewardship Council (FSC) sustainable wood products.

On October 6, 2014, 6 of the CoLab students and I traveled to Washington, D.C. to present the 2 campaign concepts to WWF staff. We received excellent response and feedback to the initial concepts, and we even got an exclusive tour of WWF’s green roof (the third largest in Washington, D.C.). Students will continue working on these two WWF-FSC campaigns for the duration of the semester and will present the final projects in December 2014. Stay tuned for the final implementation projects!